Media 101, Media 201 and Social Media Trainings

Effective communication in public health has never been more important. In today’s crowded media climate, it can be challenging to break through to the audience you are trying to reach. Come learn the skills you need to share research, promote programs, and create safer, healthier communities through the media and social media.

The Center for Injury Research and Policy at Nationwide Children’s Hospital is hosting three online workshops for public health professionals. The workshop presenters have been featured in media outlets around the world and have created local and national outreach campaigns. Their expertise includes behind-the-scenes media planning, on-air interviews, working with reporters, and using social media for public health.

Media 101: Beginner's Guide to Working with the Media – offered online: March 9, March 25, or July 13

Let the media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital show you:

  • How to make your message newsworthy
  • How to make your message attractive to a media outlet
  • How to work with the media
  • How to connect with the audience you want
  • How to create an outreach plan

Who should attend?

This workshop is designed for public health professionals who are new to developing or managing media outreach campaigns. Each workshop is being offered 3 times over the next few months to allow attendees to choose the time/day that best works with their schedule. The March 9 course will be held 8:30 a.m. - 12:30 p.m. EST. The March 25 and July 13 courses will be held 1-5 p.m. EST

Media 201: Mastering Your Messaging and Owning Your Interview – offered online April 13, April 29, or July 14

Let the media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital help you practice:

  • How to master your message
  • How to prepare for a media interview
  • A mock interview, and provide feedback
  • How to pitch your story
  • Writing, critiquing, and figuring out what to do with a press release

Who should attend?

This workshop is designed for public health professionals who have some experience developing or managing media outreach plans and granting interviews or training others. This workshop was specifically designed for those who have taken Media 101 and want some more in-depth experience and pointers, however, Media 101 is not a mandatory pre-requisite. Each workshop is being offered 3 times over the next few months to allow attendees to choose the time/day that best works with their schedule. The April 13 course will be held 8:30 a.m. - 12:30 p.m. EST. The April 29 and July 14 courses will be held 1-5 p.m. EST

Social Media: Public Health in the Digital Age – offered online May 11, May 21, or July 15

Let the public health social media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital show you how to:

  • Choose which social media channels to use
  • Plan posts and create messaging
  • Set goals and track engagement
  • Use visuals and promotional tools
  • Plan for staffing, costs, and other resources
  • Handle crisis management

Who should attend?

This workshop is designed for public health professionals who manage social media to promote organizations and health behaviors. Each workshop is being offered 3 times over the next few months to allow attendees to choose the time/day that best works with their schedule. The May 11 course will be held 8:30 a.m. - 12:30 p.m. EST. The May 21 and July 15 courses will be held 1-5 p.m. EST

Summer Media Institute – online July 13-15

We are pleased to offer Media 101, Media 201, and Social Media trainings online in a back-to-back three half-day format. These courses will be held July 13-15 1-5 p.m. EST. The Summer Media Institute is intended to be taken all at once, but you can just take one or two courses if you prefer. The content will be identical to the March, April, and May trainings. We hope to offer Category I CHES credit for those who take all three Summer Media Institute trainings.

Registration

  • Each training is a one-day, four-hour online workshop.
  • Register for one course for $25, two for $40, and three for $60. Must register for multiple classes at the same time to receive discount. 
  • Click here to register

Continuing Education 

  • We hope to offer Category I CHES credits for those enrolling in our Summer Media Institute: taking all three trainings, July 13-15. Come back to this site for updates.

Downloadable Agenda

  • Please click here to download a PDF agenda for these trainings.

For questions or to be added to our mailing list for updates on these and future course offerings, please email us