Virtual Media Institute

Effective communication in public health has never been more important. In today’s crowded media climate, it can be challenging to break through to the audience you are trying to reach. Come learn the skills you need to share research, promote programs, and create safer, healthier communities through the media and social media.

The Center for Injury Research and Policy at Nationwide Children’s Hospital hosts an annual virtual 3-day Virtual Media Institute for public health professionals. Participants who complete all three sessions will receive a Media & Social Media for Public Health Certificate. 

The workshop presenters have been featured in media outlets around the world and have created local and national outreach campaigns. Their expertise includes behind-the-scenes media planning, on-air interviews, working with reporters, and using social media for public health.

The Virtual Media Institute is designed for public health professionals who:

  • Are new to developing or managing media outreach campaigns
  • Have some experience developing or managing media outreach plans and granting interviews or training others
  • Manage social media to promote organizations and health behaviors
Day One: Beginner's Guide to Working with the Media

Let the media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital show you:

  • How to make your message newsworthy
  • How to make your message attractive to a media outlet
  • How to work with the media
  • How to connect with the audience you want
  • How to create an outreach plan
Day Two: Mastering Your Messaging and Owning Your Interview

Let the media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital help you practice:

  • How to master your message
  • How to prepare for a media interview
  • A mock interview, and provide feedback
  • How to pitch your story
  • Writing, critiquing, and figuring out what to do with a press release
Day Three: Public Health in the Digital Age

Let the public health social media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital show you how to:

  • Choose which social media channels to use
  • Plan posts and create messaging
  • Set goals and track engagement
  • Use visuals and promotional tools
  • Plan for staffing, costs, and other resources
  • Handle crisis management

Details

  • 2023 Virtual Media Institute will be held on February 9, 16, and 23 from 1 to 5 p.m. ET on Zoom
  • We hope to open registration in October 2022. You will find a link to register on this page once it's open.

Continuing Education 

  • We typically offer ten (10) entry-level CHES credits  

For questions or to be added to our mailing list for updates on these and future course offerings, please email us