CIRP Media Institute

Effective communication in public health has never been more important. In today's crowded media climate, it can be challenging to break through to the audience you are trying to reach. Come learn the skills you need to share research, promote programs, and create safer, healthier communities through the media and social media. 

The Center for Injury Research and Policy (CIRP) at Nationwide Children's is hosting a virtual 2-half-day Media Institute for public health professionals on the afternoons of November 6 and 13, 2025. Trainings will be on Zoom, 1-5 p.m. ET.

Let the media experts at the Center for Injury Research and Policy at Nationwide Children’s Hospital show you how to:

  • Work with the media and adapt to an ever-changing environment
  • Pitch your story so it is newsworthy and attractive to a media outlet
  • Connect with the audience you want and create an outreach plan
  • Master your message and prepare for a media interview
Day One

Day One (Nov. 6, 2025, 1-5 p.m. ET): Beginner’s Guide to Working with the Media

  • Identify key factors/traits of intended audience to direct appropriate crafting of messages.
  • Understand elements required to develop an effective outreach plan for media.
  • Develop appropriate techniques to reach targeted audience.
  • Develop strategies for organized efficient communication and media tracking.
  • Develop skills needed to work with media as part of a dissemination plan.
  • Practice concepts learned throughout training.
  • Receive and implement recommendations for future efforts.
Day Two

Day Two (Nov. 13, 2025, 1-5 p.m. ET): Mastering Your Message and Owning Your Interview

  • Identify key components of effective public health messaging. Demonstrate an understanding of health literacy concepts.
  • Identify key components of effective press releases and pitch strategies.
  • Recall proper interview protocol and things to know for different types of interviews.
  • Classify type of interviews and identify what makes a successful interview.
  • Recognize interview strategies by watching a mock interview.
  • Practice interview skills by doing a mock interview.
 

Registration

Logistics & Details

  • The CIRP Media Institute will be held on Zoom from 1-5 p.m. ET on November 6 and 13, 2025. The second day will build on the first. Registration is for both days.

  • The CIRP Media Institute is an interactive workshop. As such, it will not be recorded. Participation (video and mics) is highly encouraged throughout.

  • Registration includes a one-hour consultation with workshop leaders to be scheduled after the CIRP Media Workshop and before May, 2026.

Continuing Education

  • 8 entry-level CHES credits will likely be available.
  • No other CEUs will be available.

Please email us with questions and/or to be notified when new trainings are announced.