700 Children's Blog

A Cure for the #1 Cause of Childhood Death

Feb 04, 2015
make safe happen

Nationwide Insurance started a public conversation on Sunday night about a topic that I have devoted many years to – child injury.

Good. Child injuries need attention. We want people talking about them. We want people to prevent them. Injuries are the leading cause of death for children in the United States. And we actually have a cure for this leading cause of death. We know how to prevent injuries: bicycle helmets, stair gates, carbon monoxide detectors. Those products and so many others can help keep children safe.

Our Center for Injury Research and Policy have joined with Nationwide Insurance in its Make Safe Happen program. Dr. Lara McKenzie, one of the center’s principal investigators, along with her team, developed the Make Safe Happen app to help parents and caregivers make their homes safer. For years, Nationwide Insurance has supported our center’s research on preventing child injury, and it also supported the development of the app.

You can learn more about the home safety app here. We know the conversation that started with the Super Bowl ad can be uncomfortable. But we applaud Nationwide for starting it. It’s a conversation that can save lives, especially if it causes people to act.

Please consider acting. Download the app and visit the site for ideas about making your home safer and preventing injury to your child.

Featured Expert

Gary A. Smith, MD, DrPH
Center for Injury Research and Policy, Director

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Pediatric News You Can Use From America’s Largest Pediatric Hospital and Research Center

700 Children’s features the most current pediatric health care information and research from our pediatric experts – physicians and specialists who have seen it all. Many of them are parents and bring a special understanding to what our patients and families experience. If you have a child – or care for a child – 700 Children’s was created especially for you.