The Challenge presented by Abercrombie & Fitch Co.

September 19, 2025 | 5:00 pm - 11:00 pm
DJ on stage with a big crowd

The Challenge is a high-energy music festival and fundraiser that brings thousands of people together— both in real life and online—to support the mental health of future generations. It will be a memorable evening of good vibes, great music, and giving back. 

The Kids Mental Health Foundation is a proud beneficiary and Impact Partner for The Challenge 2025. And the best part? A&F Co. will match every donation, dollar for dollar, up to $20,000 now through October 1.
Donate now or join our fundraising team

Learn more about the event