(BUSINESS WIRE)--Lane Bryant, the nation's leading women's plus size apparel brand, is thrilled to announce that the brand has raised $331K in donations for Columbus-based Nationwide Children’s Hospital.
Throughout Lane Bryant’s Inspired to Give campaign, the brand raised both donations and awareness for the hospital and its services through a variety of initiatives in stores and online. The brand offered exclusive coupon books for a $5 donation, as well as a register round-up in store. Clients were able to “round-up” their purchase to the nearest dollar for donation, or had the option to contribute a flat donation to Nationwide Children’s.
“We are grateful to have the support of Lane Bryant,” said Nationwide Children’s Hospital Foundation President Jim Digan. “The company’s leadership and associates are so dedicated to helping Nationwide Children’s improve lives for children and families across the country. They selflessly made great things happen for folks they will never meet.”
The brand also partnered with Nationwide Children’s on a special campaign video, that showed members of the dance company Pretty BIG Movement (who also appear in Lane Bryant’s Inspired by #ThisBody initiative) teaming up with several Nationwide Children’s Hospital Patient Champions. The video, as well as several images from the shoot, were shared across Lane Bryant’s digital channels throughout the Inspired to Give campaign.
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About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 769 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About Nationwide Children’s Hospital: Named to the Top 10 Honor Roll on U.S. News & World Report’s 2016-17 list of “America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is America’s largest not-for-profit freestanding pediatric healthcare system providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a staff of more than 11,000 providing state-of-the-art pediatric care during more than 1.2 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. More information is available at NationwideChildrens.org.
Heather McGarry, Heather.McGarry@lanebryant.com
Lindsey Srp, Lindsey.Srp@lanebryant.com
Paul Wilmot Communications
Gina Folin, GFolin@paulwilmot.com
Jarred Keller, JKeller@paulwilmot.com