Kroger Campaign Kids Come First Launches, Benefits Nationwide Childrens Hospital

May 21, 2013

The Kroger “Kids Come First” campaign runs now through June 22, 2013. Customers at all central Ohio and Ohio Valley Kroger grocery check-outs will have the opportunity to purchase a paper bear for $1 (or donate more) with every dollar raised benefitting Nationwide Children’s Hospital.

In partnership with the Memorial Tournament presented by Nationwide Insurance, at participating local Kroger stores, customers may also purchase “Bunker,” the 2013 limited edition plush bear, for $10. Customers may either take home or donate Bunker to a patient at Nationwide Children’s. Proceeds from the sale of the plush bears will also benefit the hospital.

Kroger’s Kids Come First campaign not only supports Nationwide Children’s, but also focuses on childhood safety awareness. As part of the campaign, summer safety tip flyers for parents are available, and kids 12 and under may participate in a coloring contest for the opportunity to win prizes.

In 2012, through the Kids Come First campaign and other fundraising events, Kroger customers donated more than $400,000 for Nationwide Children’s.

Kroger has been a long-time supporter and community partner of Nationwide Children’s. In October 2012, a family lounge located in the Cardiothoracic Intensive Care Unit at Nationwide Children’s was dedicated and named in honor of Kroger to recognize the grocer’s continued support of the hospital. The family lounge provides patient families respite and comfort during stressful times as their children recover from cardiothoracic surgery in nearby patient rooms.

About Nationwide Children's Hospital

Named to the Top 10 Honor Roll on U.S. News & World Report’s 2019-20 list of “Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric health care systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a staff of more than 13,000 providing state-of-the-art pediatric care during more than 1.5 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Abigail Wexner Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. More information is available at