Nationwide Children's Hospital Website Ranks in Top 10 National List

February 27, 2012

A study published in The Journal of Healthcare Management has named Nationwide Children’s Hospital’s website in the top ten on its list of 25 best hospital or health system websites in the U.S.
 
“Effective U.S. Health System Websites: Establishing Benchmarks and Standards for Effective Consumer Engagement” was authored by Eric W. Ford, Timothy R. Huerta, Richard A. M. Schilhavy and Nir Menachemi.  The study analyzed each website and measured the scores based on four criteria: accessibility (ease of use for people with low computers skills), content (freshness, quality and amount of content), marketing (how readily and reliably information can be accessed using search engines) and technology (download speed, site structure, code quality).
 
According to the study authors, hospitals and health systems are playing increasingly important roles as care coordination hubs and consumer information sources.  Consumers research much, if not most, of their healthcare needs online and expect to find what they're seeking.  Nationwide Children's Hospital recognizes the importance of having a robust website by offering tools parents and patients want so they can obtain the information they need.
 
The study also states that accountable care organization (ACO) and medical home models promoted in the Affordable Care Act place hospitals at the center of many activities related to health information exchange, and for this reason, it is increasingly important for these organizations to have effective websites.  

"Our patient families expect excellent care and we strive to provide them with a positive online experience before and after they use our services," said Stephanie Cannon, Nationwide Children’s Director of Web Communication and eBusiness.

Access the Nationwide Children’s Hospital website at NationwideChildrens.org.

About Nationwide Children's Hospital

Named to the Top 10 Honor Roll on U.S. News & World Report’s 2017-18 list of “America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric healthcare systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a staff of nearly 13,000 providing state-of-the-art pediatric care during more than 1.4 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. More information is available at NationwideChildrens.org.