Children's Miracle Network Hospitals Announces New Brand

January 13, 2011

Children’s Miracle Network Hospitals® (, formerly Children’s Miracle Network, announced today a new name and brand for its efforts in the United States. As a charitable entity that donates funds to children’s hospitals such as Nationwide Children’s Hospital, refreshing its brand and adding the word “hospitals” to the name solidifies its purpose with partners and the public.

Nationwide Children’s has been a part of Children’s Miracle Network Hospitals since 1982 and has received more than $25 million from the partnership.  Locally, many of these funds are raised by selling paper icons known as miracle balloons at retailers such as Walmart and Great Clips.  The paper icons will still be sold at the same locations, but a new image will be used.  The funds raised by Children’s Miracle Network Hospitals have helped local children by providing funds so that all children receive excellent care, regardless of their family’s ability to pay.

“The new name and image better represent our mission to raise funds and awareness for children’s hospitals,” said Craig Sorensen, chief marketing officer of Children’s Miracle Network Hospitals. “We initiated this rebranding to show the close affiliation Children’s Miracle Network Hospitals has with its partnering children’s hospitals and our mission of improving the lives of children though fundraising efforts.”

In addition to the name change, Children’s Miracle Network Hospitals updated its familiar balloon logo to reflect the clean, simple and fresh personality of the new image. Rebranding efforts were led by the Cincinnati office of Landor, a brand consulting and design firm, who took on the pro-bono project to make it stand out among other strong charitable brands. The new brand was created with the help of Children’s Miracle Network Hospitals’ Board of Trustees and Board of Governors comprised of hospital CEOs, hospital foundation leaders, sponsor representatives, business professionals and media experts.  Children’s Miracle Network Hospitals’ Canadian partners will continue to operate under Children’s Miracle Network but will adopt the new balloon logo.

About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment and pay for uncompensated care, all in support of its mission to save and improve the lives of as many children as possible. Learn more at

Media Contacts:
Aubrey Cichelli
Children’s Miracle Network Hospitals
801.214.7409 (office)
801.661.3054 (mobile)

Media Relations
Nationwide Children’s Hospital
(614) 355-0495

NOTE TO EDITOR: To download the new Children’s Miracle Network Hospitals logo, go to

About Nationwide Children's Hospital

Named to the Top 10 Honor Roll on U.S. News & World Report’s 2019-20 list of “Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric health care systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a staff of more than 13,000 providing state-of-the-art pediatric care during more than 1.5 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Abigail Wexner Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. More information is available at