In 2016 Big Lots raised over $3.6 million during their in-store campaign for life-saving pediatric research and care at Nationwide Children's Hospital. The six-week-long campaign offered customers and associates the opportunity to support Nationwide Children's with a point-of-sale campaign at stores across America and provided Nationwide Children's patient champions around the country toy shopping sprees for children being treated at the hospital.
In addition to being a distinguished corporate sponsor, Big Lots associates are generous with their time. Since 2013, volunteers from the Big Lots corporate office in Columbus began visiting the hospital’s Family Resource Center twice a month to deliver a variety of books and healthy snacks to patient families. Furthermore, Big Lots is a sponsor of the Nationwide Children’s Hospital Columbus Marathon & ½ Marathon Encore Mile. Each mile along the marathon route is represented by a hospital Patient Champion and the Encore Mile welcomes past marathon Patient Champions to help cheer on race participants.
Thanks to a transformational $50 million gift from Big Lots and their Foundation, Nationwide Children’s Hospital is naming their new behavioral health treatment and research center in recognition of Big Lots. This center is soon to be the largest center for children and adolescents in the country.
It’s a big move to address a national crisis. Behavioral health issues, including suicide, are dramatically increasing among children under the age of 18. One in five children ages 13-18 live with a serious mental illness, but only half of those children will get the treatment they need.
Thank you Big Lots for a BIG move to create a brighter future for our next generation!
Want to learn more about Big Lots' cause marketing efforts for Nationwide Children's? Listen to Selfish Giving's podcast The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital.
Learn more about the Big Lots and their Foundation's transformational gift to Nationwide Children's Hospital.