A study published in The Journal of Healthcare Management has named Nationwide Children’s Hospital’s website in the top ten on its list of 25 best hospital or health system websites in the U.S.
“Effective U.S. Health System Websites: Establishing Benchmarks and Standards for Effective Consumer Engagement” was authored by Eric W. Ford, Timothy R. Huerta, Richard A. M. Schilhavy and Nir Menachemi. The study analyzed each website and measured the scores based on four criteria: accessibility (ease of use for people with low computers skills), content (freshness, quality and amount of content), marketing (how readily and reliably information can be accessed using search engines) and technology (download speed, site structure, code quality).
According to the study authors, hospitals and health systems are playing increasingly important roles as care coordination hubs and consumer information sources. Consumers research much, if not most, of their healthcare needs online and expect to find what they're seeking. Nationwide Children's Hospital recognizes the importance of having a robust website by offering tools parents and patients want so they can obtain the information they need.
The study also states that accountable care organization (ACO) and medical home models promoted in the Affordable Care Act place hospitals at the center of many activities related to health information exchange, and for this reason, it is increasingly important for these organizations to have effective websites.
"Our patient families expect excellent care and we strive to provide them with a positive online experience before and after they use our services," said Stephanie Cannon, Nationwide Children’s Director of Web Communication and eBusiness.
Access the Nationwide Children’s Hospital website at NationwideChildrens.org.