Nationwide Children’s Hospital recently participated in the children’s hospital section of the Twenty-Fifth Annual Healthcare Advertising Awards and won 26 total awards, with 10 Gold Award designations.
The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A record number of more than 4,400 entries were received in this year’s competition, making it the largest healthcare advertising awards competition. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
Nationwide Children’s received its 10 Gold Awards for: a Sports Medicine poster; the logo design, Physician Referral Program transition kit, newspaper advertising/insert, television advertising, and magazine advertising for its institutional name change; a Sibling Support Program patient handbook; an Urgent Care newspaper advertising series; and a Kids Health publication. A health promotion entitled “Diary-ah of Grossness,” connected to the hospital’s live interactive children’s education program based on the best-selling book Grossology, also received a Best of Show honor in addition to the Gold Award.
A complete list of honorees can be found on the Healthcare Marketing Report’s Web site http://www.hmrpublicationsgroup.com/Healthcare_Marketing_Report/hmr_awards_competition.html.