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Lane Bryant Launches New Campaign to Benefit Nationwide Children’s Hospital

The brand’s Inspired to Give campaign embodies Lane Bryant’s charitable mission to empower, encourage and support women and children

Columbus, OH - 4/3/2017

Lane Bryant, the nation's leading women's plus size apparel brand, is excited to announce that its newest campaign in benefit of Nationwide Children’s Hospital, Inspired to Give, has launched today.

Lane Bryant’s Inspired to Give campaign supports Nationwide Children’s mission: that no child should be refused necessary care and attention for lack of ability to pay. Throughout the campaign, Lane Bryant will raise both donations and awareness for the hospital and its services through a variety of initiatives in stores and online.

As part of the Inspired to Give campaign, members of the dance company Pretty BIG Movement (who also appear in Lane Bryant’s Inspired by #ThisBody initiative) teamed up with several Nationwide Children’s Hospital Patient Champions for a special video that celebrates the spirit and strength of each child. The video can be viewed on Lane Bryant’s website and social media pages.

Lane Bryant will also offer several opportunities for clients to contribute to Nationwide Children’s Hospital. From now through April 30, clients can purchase an exclusive coupon book for a $5 donation. The booklet includes four offers that are redeemable for up to $90 in savings at Lane Bryant stores and on the brand’s website. Clients will also have the ability to “round-up” their in-store purchase to the nearest dollar for donation, or can contribute a flat monetary donation of a denomination of their choosing to the hospital.

“We are so grateful for Lane Bryant’s support and partnership,” said Nationwide Children’s Hospital Foundation President Jim Digan. “From our original point-of-sale campaign last year to this year’s impactful partnership with Pretty BIG Movement, we have accomplished so much for children all over the country. Lane Bryant is a dedicated, innovative, and committed partner.”

For more information regarding Lane Bryant’s partnership with Nationwide Children’s, please visit www.lanebryant.com.

To view Lane Bryant’s Inspired to Give video featuring members of Pretty BIG Movement and Nationwide Children’s Patient Champions, click here.

Visit Lane Bryant at:
Facebook: www.facebook.com/LaneBryant
Instagram & Twitter: @lanebryant

About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 769 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Nationwide Children’s Hospital: Named to the Top 10 Honor Roll on U.S. News & World Report’s 2016-17 list of “America’s Best Children’s Hospitals,” Nationwide Children’s Hospital is one of America’s largest not-for-profit freestanding pediatric healthcare systems providing wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children and adolescents, as well as adult patients with congenital disease. Nationwide Children’s has a staff of more than 11,000 providing state-of-the-art pediatric care during more than 1.2 million patient visits annually. As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded freestanding pediatric research facilities. More information is available at NationwideChildrens.org.

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Nationwide Children's Hospital
700 Children's Drive Columbus, Ohio 43205 614.722.2000