(From the November/December 2013 issue of Inside Nationwide Children's)
A behind-the-scenes look at our new holiday giving commercial.
It’s hard to imagine but more than 120,000 patients will visit Nationwide Children’s in November and December. Many kids don’t get to fully enjoy the holidays because they’re sick or have been injured. And while we do everything we can to keep kids out of the hospital during this time; there are kids who still need chemotherapy, dialysis, emergency surgery and rehab. Our work doesn’t stop because it’s the holidays.
Five-year-old Brady, who you’ll see in our new commercial and in print ads, knows what it’s like to spend the holidays in the hospital. He’s one of several kids, all Nationwide Children’s patients, who are featured in our new holiday giving commercial.
Brady came to the emergency room at Nationwide Children's with a growth under his tongue. His parents had noticed the growth just two days before, but in those two days it had grown from the size of a pea to the size of a lima bean. Doctors immediately took a biopsy and tests determined that the growth was Synovial Sarcoma, a fast-growing cancer typically found in adults. Just 10 days after his diagnosis, doctors at Nationwide Children’s removed Brady’s tumor in a 10-hour surgery that also included the removal of a large part of his tongue. Doctors then “rebuilt” Brady’s tongue using a tissue graft from his left forearm.
Doctors weren’t sure how quickly Brady would recover, but he proved to be a fighter and was counting to number three just two weeks after his surgery. Today, you’d never know that Brady has a "new” tongue. And after undergoing six rounds of chemotherapy, Brady is monitored every two to three months.
Thanks to the care he received at Nationwide Children’s, Brady hopes he’ll get to spend the holidays at home with his family. But for every Brady, who hopes to go home soon, many more children will be spending the holidays here with us at Nationwide Children’s.
Community giving at every level makes it possible for us to care for all these children and fund the research that will find cures to the diseases that impact them. Every Gift Matters.
This is the message we’re sharing with the community through our holiday campaign. There is no better time than now, during the holidays, to let the community know we need their local support. Every Gift Matters tells our story through a multi-faceted campaign including a commercial, print advertising and holiday events. Watch for Every Gift Matters on television. And help us get the word out.