Lane Bryant patient champion, Christin
Lane Bryant partnered with Nationwide Children’s Hospital to support the hospital and its efforts through a national omni-channel campaign in the spring of 2016, including associate engagement, a month-long point-of-sale campaign and special designed merchandise.
To kick off the campaign, Lane Bryant helped several hospital patients gift their mothers with a special Mother’s Day surprise. Videos of each patient and their wish for their mom were shared and Lane Bryant made sure all of their wishes came true for their moms and families!
Lane Bryant also offered several opportunities for their customers to contribute to the hospital with exclusive cause-dedicated products, including a scarf, tee and wrap bracelet, as well as the chance to “round up” their purchase at the register.
A highlight of the campaign included a Lane Bryant and Nationwide Children’s invitation-only fashion show hosted and styled by designer Christian Siriano, which took place at the hospital on May 12, 2016.
Thank you, Lane Bryant, for helping kids everywhere!