Justice teamed with Nationwide Children's Hospital this past holiday season for their national in-store campaign to raise funds and awareness for Nationwide Children's Hospital's expertise in pediatric research.
Their multichannel campaign included a register round-up, snowflake message activation in stores and customized holiday e-cards, all which gave Justice shoppers the opportunity to bring holiday cheer to Nationwide Children's patients.
Emma, a cerebral palsy patient, served as Justice's national patient ambassador and the face of the holiday campaign.
Emma was born thirteen weeks early, weighing only 2 lbs 14 oz., and spent the first 72 days of her life in the NICU at Nationwide Children’s Hospital. One week before her first birthday, she was diagnosed with cerebral palsy.
Emma may have been born small, but she faces her challenges with a big smile and determination to match.